RECOMMENDED PUBLICATIONS
In this section, you will find a selection of recommended publications on the disciplines that support the provision of legal services.
Here’s a list of the books I recommend 😀
- Richard, Susskind, Tomorrow’s Lawyers – An Introduction to your Future, 2023.
- Richard, Susskind, Transforming the Law: Essays on Technology, Justice, and the Legal Marketplace, 2003.
- Richard, Susskind, The End Of Lawyers?: Rethinking the Nature of Legal Services, 2009.
- Michael, Mogill, The Game Changing Attorney: How to Land the Best Cases, Stand Out from Your Competition, and Become the Obvious Choice in Your Market, 2018.
- Jason, Hennessey, Law Firm SEO: Exposing the Google Algorithm to Help You Get More Cases, 2021.
- Andrew, Stickel, How to Get More Law Firm Clients: Without Losing Time & Money or Getting Screwed By a Marketing Company, 2019.
- Hermann, Simon, Confessions of the Pricing Man: How Price Affects Everything, 2015.
- Al Ries and Laura Ries, The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand, 2002.
- Seth, Godin, This Is Marketing: You Can’t Be Seen Until You Learn to See, 2018.
- Jonah, Berger, Contagious: Why Things Catch, 2018.
- Greg W. Marshall and Mark W. Johnston, Marketing Management, 2022.
- Stephen B. Levy, Legal Project Management: Control Costs, Meet Schedules, Manage Risks, and Maintain Sanity, 2009.
- Stephen B. Levy, Legal Project Management Field Guide: Five Tools for Busy Professionals, 2014.
- David A. Rueff and Susan Raridon, The Power of Legal Project Management: A Practical Handbook, Second Edition, 2022.
- Aileen, Leventon and David A. Rueff, Implementing Legal Project Management: The Legal Professional’s Guide to Success, 2015.
- Matthew, Whalley and Prof. Chris, Guzelian, The Legal Risk Management Handbook: An International Guide to Protect Your Business from Legal Loss, 2016.
- Project Management Institute, A Guide to the Project Management Body of Knowledge and the Standard for Project Management, 2021.
- Legal Digital Marketing Institute, Become a Legal Digital Marketer – Second Edition, 2024.
The second edition is coming! More than 250 pages of Marketing, Sales, and Strategy for Lawyers
This book will teach you the advanced knowledge necessary to begin developing your own marketing strategies and begin promoting your legal practice successfully. Now with extra topics such as customer service, project management and digital products development.
